matt eggsware
Ron
2009
Bronze, dark walnut, brass
NFS/Private Collection


Plate Text:

"45% of the recommended daily allowance of fat based on a 2000 calorie diet."


Perhaps the very first piece in this series presented in award format, this piece makes an excellent point of the unhealthy nature of fast food. As The body of work evolved, I quickly realized that statements such as these were to one-sided, and that in order to be successful, I needed a statement that was much less judgmental. One day I found myself quite annoyed with an advertisement by one of the fast food chains--and there I had it--Use their own ridiculous marketing against them.
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